With billions of websites, how should you go about promoting your website

?

Most people who say, “I need to promote my website” think there will be one or two things they need to do once. Website promotion is an ongoing task. It is not enough to be one of the billions of websites or to be one of those that are being promoted. The question should be: How do I promote my website so I can rank in the top ten on the search engines?

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One of the most common mistakes in peoples websites is that they try to say or show too much on a site.  Unless you are a retail site with a lot of product, this is almost always a bad idea.

A website should remain very simple, and always have some call to action.  You have about 10 seconds to catch your visitors attention, and in that time if you do not, they will click away faster than greased lightning.

Filed under: Social Media

7 Easy Ways to Decrease Your Newsletter Unsubscribe Rate

Your organization’s newsletter can be an important marketing tool. It is a simple yet powerful medium for reaching out to your supporters on a regular basis. Learn best practices to grow your existing opt-in email list and decrease your unsubscribe rates.

Filed under: Social Media

Social media is quickly changing the way nonprofits interact with their constituents.

Traditionally, communication has been a one way process. Business and nonprofits had focused on providing a web experience that was informative and structured. Organizational messages were carefully crafted and used precise professional language. Organizations also had full control over the information presented to their constituents. Yet, this approach lacked human context. Individuals, although committed to their causes, lacked the ability to impact and influence the decision process of the organizations they supported.

Filed under: Social Media

Many readers have requested a step-by-step guide on how to add the Facebook “Friend Invite” function to their pages.

On this post, I will show you how to add and customize this Facebook feature to fit your particular needs.

As many of you may have noticed, Facebook re-sized all its Page tabs as

of mid-August. The code in this post takes into account the new 520 pixel Page width so that your layout will look as sleek and professional as ever.

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Six Reasons to Go Cyber

Getting a Web Presence – Six Reasons to Go Cyber

Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. Sometimes people get it, and you have an amazing case like the advent of Twitter. Others miss the point spectacularly, such as CNN’s short-lived series where newscasters read excerpts from blogs.

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To best understand why SEO is so powerful, I have constructed an article that best explains it in good ole fashion dollars and cents

SEO has an accumulative effect. Many people do not realize how effective it is, because the results accumulate, and get better each month as the services continue. Some people get ranked and quit, and take the trickle of leads and are happy with it.

The best way to capitalize on Search Engine Optimization, is to keep on striking when the iron is hot. In other words, just because a site is ranking does not mean its a good idea to stop improving the position of the ranks, or ranking for more keywords.

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I get people asking me all the time…

“How Do I Choose The Right Domain Name”

It is all too often that people go about this the wrong way.

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Here is one of the most common mistakes I see people make when buying a domain name.

For illustrative purposes, I am going to make up fictional company names and domain names to make my point.

Joe Smith has an Moving Company in Tampa Bay Florida.

His company name is  JS Transport.  So what does Joe go out and do?  He goes and buys the domain name jstransport.com.  Right?

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“Save Thousands Of Dollars Annually In Advertising Costs By Properly Researching The Keywords Relative To Your Business”

We have written a complete article about Keyword Research Here

It would be a good idea for you to read that if you have not. It will show you how most of your competitors will never get 1st page Search Engine Rankings, or, why they will have to pay through the nose for it, instead of getting FREE natural organic Search Engine Traffic indefinitely.

Would you like to reduce your advertising costs by up to 80% per year?

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You Get What You Pay For

Social media marketing has entered the forefront of business advertising in recent years and shows no signs of letting up. Companies are scrambling to hire social media consultants because they realize its true potential, though many are not familiar with the medium and what goes into creating a successful social media campaign.

When comparing social media consulting rates remember that the good ole’ saying “You get what you pay for” holds true. Some companies look for bargains — for the best price they can possibly get. But, when it comes to marketing, this is a recipe for disaster as gambling with one’s business/branding is no joke.

Tagged with: Social Media

Filed under: Social Media