By 2013, more people will be accessing the web from mobile phones than from PC’s. Time to expand your reach?

Standard desktop websites were never made to be mobile friendly.
With the explosion of smartphone growth in the past few years, more people are browsing the web with their phones then ever before.

 

According to comScore, mobile browsing is the sec ond most used feature

on smartphones next to texting.
Failing to deliver a seamless experience on a mobile website will result in potential customers being turned away. With a variety of smartphone platforms available like Apple iOS, Google Android, and Blackberry, your website can easily run into problems on mobile browsers that don’t support desktop standards like CSS properties, JavaScript, and Adobe Flash.

HOW DOES MOBILE BROWSING DIFFER FROM DESKTOP BROWSING?

The most important thing to consider when developing for the mobile web is usability.
You do not want to have your users zooming in and out of the screen to find what they are looking for. Horizontal scrolling (up and down) should be the only method of scrolling.

Mobile phones have many more inputs than desktop computers.
They are equipped with geolocation tracking, cameras, voice recognition, and a keyboard input that can all be used to drive your cus

tomers to the web.

Unlike desktop computers, the mobile web can be accessed from virtually any location.
Mobile sites can be accessed whether you are in transit, at a store, or at work.

Mobile websites are a light version of your desktop website.
Mobile users want to quickly find what they are looking and not be flooded with pages of text.

Learn how we can work with you to develop your mobile marketing strategy 

Filed under: Mobile Web

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