A website without a proper Internet Marketing strategy is like decorating the inside of your office, but not throwing up a sign on the outside, letting the world know you’re there.

Your company needs a proper internet marketing plan. Notice I didn’t say website. A website is just a component or vehicle within your internet marketing strategy. A good Internet Marketing strategy will energize your business, creating leads, increasing sales,and INCREASING PROFITS!

If your website isn’t making you money something is wrong.

From the smallest mom and pop shops to a national corporation with thousands of employees your company should harness the nature of the internet to bring in business.

Search Engine Optimization & Marketing (SEO/M) should be considered a part of the marketing mix for many organizations. Search Engine Marketing offers extensive tracking which allows marketers to truly understand the effectiveness of their promotional dollar.  From impressions to click-throughs, conversion to leads, and revenue generation – the metrics delivered allow on-the-fly adjustments to campaigns and measures of effectiveness.

Search Engine Marketing engagements break down into two areas – organic and cost-per-click advertising.

Pay Per Click (PPC)

Wouldn’t it be great to target consumers and visitors online, the very moment they were looking for your product or service? This is what pay per click marketing allows you to do. It is the process by which you as an advertiser tell Google, “when people search for this phrase I want my company ad to appear”. And, the best part is, you don’t pay unless someone clicks – you don’t pay unless someone navigates to your website or enters your store.

Google AdWords, MSN AdCenter, and Yahoo Search Marketing are ever-evolving auction based systems that require constant knowledgeable management. Our experienced qualified professionals can management your account making sure you don’t spend hundreds of dollars extra per month on frivolous clicks that don’t lead to conversions.

Each Adwords and pay per click marketing account is monitored daily by one of our Google Certified Adwords specialists. Our specialists routinely monitor and revise Campaigns, Ads, and key terms based on our findings and experience. Our experienced professionals monitor bids and performance on the auction based AdWords network as well as the other networks, ensuring clients receive the highest possible ranking for the lowest price, despite additional competition, changes in competitor bids, and changes in the Google algorithms, network, etc.

Adjustments will be done routinely as necessary. Bob Prince Media institutes proprietary methods and changes based on past performance as well as adjustments to the Google network or clients’ websites to ensure optimal performance. Through our experienced management we are able to maximize Keyword and Ad performance, Click through Rates, and Conversion Rates.

Clients will also receive detailed reports on the first of each month (for each campaign)  outlining the following from the previous month:

  • General Campaign Performance
  • Keyword Performance
  • Ad Performance

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) with Bob Prince Media can be handled as a one time site review to fine tune your site and get your team organized, or a recurring engagement. We work with you to set goals,  confirm deliverables, and execute the SEO plan that best fits your plans. We don’t offer cookie cutter solutions or reports, and we handle every engagement singularly. If the goal of SEO is to make your business stand out, shouldn’t that start with the agency that will handle such duty?

E-mail Newsletters

Stay in front of your clients, your colleagues, your audience.

Targeted HTML E-mail newsletter campaigns are one of the easiest and lowest priced ways to increase customer retention and repeat sales by keeping in touch with your existing customer base. Anytime you have a new product or service available through your Web site, you can let all of your customers know about it. It’s as easy as sending an email!

Our award winning designers can develop HTML E-Mail newsletter templates that keep in line with the theme and branding of your Web site. At the same time,  our Web marketing team can help you generate targeted messaging for the content of your newsletters.

This year the enewsletter came in second as the most effective marketing tool on the web, second only to pay-per-click marketing.

An enewsletter is an incredibly powerful marketing and branding tool that your company can not be without. And best of all, it costs a fraction of print newsletters and print marketing. For less than a dollar a day companies can have and maintain their own, incredibly effective, enewsletter campaigns.

Bob Prince Media has an array of enewsletter packages to fit any budget or need. We offer completely hands off template design through complete management and reporting for your enewsletter.

Filed under: Social Media

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